Instituto de Empresa Business School

Objectives

The specialization in International Business is designed to prepare future global and multicultural professionals to meet the challenges of a business environment that has become increasingly international in any given functional area of the company. It has a special emphasis on project management that will allow the student to gain the tools and skills to successfully complete projects within budget, limited resources, and tough deadlines for unique objectives that can be easily affected by external factors. More specifically, there are three areas covered during this period:

1. Identifying and recognizing top trends: participants become familiar with all kinds of new consumers, society and business trends that will provide a broad picture of a global reality full of new opportunities. Looking at the world as a global citizen and learning how to enjoy this new reality will provide students with a competitive advantage and prepare them for a new business world.

2. Understanding and participating in business globalization: students are exposed to the increasing complexity of businesses based on technology and geopolitical disappearance of frontiers. Applying business fundamentals to cross border opportunities and global business models will permit a much richer and wider management perspective. International vision will be present both in terms of strategic assessment and functional understanding.

3. Developing capacities and competencies: the program provides competitive advantage for a fast integration of international realities into business practices. Understanding multiple cultures, developing leadership skills for a wider business environment, and understanding the importance of networking and partnering in a business world that frequently operates with remote business processes. All these will develop a new kind of professional, who is far more integrated and capable of succeeding in an open world.

What you will learn?

• How to structure and manage international companies
• What a value system comprises and how it operates
• How to use technology and information systems as a competitive advantage
• How to develop multinational projects
• How to develop strategies for an extended enterprise
• How to negotiate in multicultural environments
• The key political, economic, legal, and cultural aspects of the places where you are going to operate
• The financial risks and opportunities of international business
• How to manage contracts and taxation on a global level
• How to approach human resource management in a transnational and diverse environment
• The talents, abilities and competencies you need in order to form part of a leading company

Intended for:

Recent graduates and young professionals who seek

• A career in multinationals, international agencies or in companies whose strategy includes the internationalization of its operations or sales (the extended enterprise).
• A career in the global arena in finance, sales and marketing or operations coupled with a clear idea of achieving and creating a competitive advantage in international environments.
• A position in which cross-cultural skills, diversity and cultural awareness play a fundamental role.

Young members of family-run businesses

• Future generations have to reframe traditional strategic dilemmas to fit a new international environment, identifying best practices for managing international companies, both globally and locally.

Young entrepreneurs

• Maximizing opportunities when implementing business plans requires informed decisions about international investment, global expansion, as does seizing global business opportunities through a detailed understanding of the customer and markets.

Recent employers:

Accenture, Amadeus, Barclays Bank, CEMEX, Espírito Santo Investment Bank, France Telecom, IBM, IMS Health, KPMG, Loewe, L´Oreal, Santander Global Property, Siemens, Unión Fenosa Gas, Vodafone.

Leading Partner:

Corporate Partners:

For a complete course description, go to: http://www.master-international.ie.edu/pdf/coursesInternational.pdf

The Sales & Marketing specialization of the Master in International Management is conducted in collaboration with Publiespaña, one of Spain's top advertising agencies and media representative for the Telecinco group. This track also enjoys the support of a number of multinational companies from diverse sectors, allowing students to develop a network of professional contacts from a global business community.

What you will learn?

• How to organize, manage and develop marketing strategies
• Sales force management and organization
• Market research and consumer behavior
• Product portfolio positioning, branding and integrated marketing communications
• Digital marketing, creativity & innovation
• The talents, abilities and competencies you need in order to form part of a leading company

Why specialize in Sales & Marketing?

• Permanent contact with business reality throughout top-companies projects including P&G (Few examples in the past include Head & Shoulders, Don Limpio and Braun for the Integrated Marketing Communication course), L´Oreal E-Strat and L´Oreal Researches (Product Line Customer-Behaviour and Pricing for Pure Zone), Henckel Competition, Nokia Worldwide Competition, and Madrid 2016 Project for City Marketing.
• High-profile international focus that includes optional international residential periods. Recent destinations include Shanghai, London and Milan.

Intended for

Young professionals working or planning to work in:

• Marketing, advertising, communication, public relations, and sales in a wide range of industries and services.

Recent employers:

Adidas, Amadeus, American Express, Aveda, Cadbury, Carrefour, Elizabeth Arden, Ernest & Young, Heineken, Indra, Johnson & Johnson, Kimberly Clark, Kraft Foods, LG Electronics, L´Oreal, Louis Vuitton, Michael Page, Nivea, Procter & Gamble, Starbucks, Vodafone.

Leading Partner:

Corporate Partners:

For a complete course description, go to: http://www.master-international.ie.edu/pdf/coursesSales.pdf

The Digital Business specialization is a unique option to focus on the design of marketing strategies and company innovation in the era of the digital convergence of IT, Media and Telecom industries. The program primes participants with a proficiency in management, personal skills and a network of contacts with professionals and enterprises in the sector, widening their professional horizons and grooming them for success.

This period includes an optional residential period in Silicon Valley (San Francisco) where students have the chance to gain hands on experience in leading companies in the sector. Some examples in the past include visits to Google, Electronics Arts, LinkedIn, Sun Microsystems, Salesforce.com, Second Life, many start-ups and specialized Venture Capitalist.

What will you learn?

• Skills required to manage any company in the different scenarios of the digital economy
• Gain a deep and broad understanding of the changes brought to the market by new social and technological trends: from web 2.0 to social networking, from twitter to mobile games
• The technical competencies required to meet the challenges of the marketplace and fully understand the scope of technological changes
• A global vision of what a converging enterprise should be, by understanding a new 2.0 customer, culture and technology from a different perspective
• The capacity to respond with integrated and innovative services and products
• Technological and digital evolution scenarios and their business impact

Program Features

1. Contact world-class executives: get up close and share experiences with key players in a wide range of industries: discover the innovative solutions for their business based on communication and information technologies: From banking to retail, from advertising to videogames, from the film industry to mass-market giants, from telecom operators to technology startups. They all have a space in our classes and conferences.

2. Global Technology and Innovation Workshop during which you will observe, compare and build on best practices on a global scale in Silicon Valley, a powerhouse of technological innovation.

Recent employers:

Accenture, Amadeus, Everis, IBM, Jazztel, Nokia, Telefónica.

Intended for

Recent graduates and young professionals with a bachelor’s degree (technical or non-technical) who seek:

• Knowledge that can generate new competitive advantages and business models for companies using innovative digital tools in the form of new channels of sales and distribution, marketing, information systems or communication
• A career in consulting, venture capital or investment management in the digital industry
• The kind of entrepreneurial and innovative mind-set needed to create and manage their technological projects or digital business
• A foothold in this sector and/or access to projects of more strategic positions in any industry

Leading Partner:

Corporate Partners:

For a complete course description, go to: http://www.master-international.ie.edu/pdf/coursesDigital.pdf